Last Updated:
June 10, 2025

Privacy policy

This Privacy Policy sets out the way in which we use any personal information that is collected from you whilst using https://www.appt-health.co.uk ("Site"). This Privacy Policy also covers information we collect and process in the provision of the Appt appointment services to you ("Services").

‍Personal Information means information that identifies you personally such as your name, photo, or contact details, or data that can be linked with such information in order to identify you.

You are provided with access to this Privacy Policy when you register with us and it is available on our Site at all times.

References to "us"/"we"/"our" in this Privacy Policy mean Appt Health Ltd (registered in England and Wales under company number 10877648). Our registered office is Appt-Health Ltd, 8 New Colliers Row, Bolton, BL1 7PJ.

What personal information does Appt collect?

Personal information you give us when making an enquiry on our Site

You give us your personal information when you enter your details into any form on this website. This data is used only for the purpose agreed upon for that form. Information collected includes:

  • Name
  • Job title
  • Email address

This information may be transferred into a secure database at Hubspot or MailChimp for storage, and your contact preferences will be recorded.

Personal information we collect automatically

We collect certain information by automated means, such as cookies and web beacons, whenever you visit our Site. This includes:

  • IP address
  • Browser type
  • Operating system
  • Referring URLs
  • Site interaction and visit timestamps

This may include interactions with our Online Services (e.g., clicking through from messages, survey completion, or login processes).

Personal information we collect from third parties

We collect personal information about you from healthcare providers to deliver our Services. This includes, but is not limited to:

  • Forename, Surname
  • Date of Birth, Age
  • Email address
  • Home and Correspondence Address
  • NHS/PAS Number
  • Telephone Numbers
  • Postcode
  • Registered GP ODS details
  • Ethnicity, Religion, Gender
  • Appointment session details (including date, start time, duration, location, and staff member name and classification)

Additional categories of personal or health-related data may also be collected where relevant and permitted under our data processing agreements with healthcare providers, and in accordance with applicable data protection laws.

How does Appt use your personal information?

Where we rely on consent provided to your healthcare provider:
  • To send communications via email and SMS
  • To manage booking, rescheduling, and cancellations
  • To share information about care, including leaflets and videos
  • To allow you to request updates to records
Where required to provide the service:
  • To investigate feedback or complaints
  • To update you on relevant service developments
  • To benchmark provider performance
Where it is in our legitimate interest:
  • To improve our Site and Services
  • To develop our application and platform
  • To contact you if you've expressed interest

We only rely on legitimate interests where the use of your data is not overridden by your rights and freedoms.

How long does Appt keep your personal information?

We retain your data until all healthcare providers using your data cease to be Appt clients, after which it is deleted or anonymised within 30 days. We may retain information for longer if required to meet legal obligations or resolve disputes. Factors considered:

  • Contractual obligations
  • Statutory requirements
  • Pending disputes or complaints
  • Data deletion requests
  • Regulator guidance

Who does Appt share your personal information with?

  • You, your healthcare providers, and their staff
  • Trusted technology providers (e.g. Hubspot, MailChimp, Google Analytics)
  • Regulators, courts, or public authorities where legally required
  • In the event of a merger or acquisition

We do not sell your personal data to third parties.

Does Appt transfer your personal information outside the EEA?

We store most data in the UK. Some survey/assessment data may be transferred to the United States. In such cases, appropriate safeguards (e.g., EU Model Clauses) are in place. To learn more, contact us.

How does Appt keep your personal information safe?

Data is stored in secure networks with encryption and access controls. Our data centres are NHS- and GCHQ/CESG-compliant for safeguarding UK health data.

What are my rights?

Depending on your location and applicable laws, you have the right to:

  • Object to processing
  • Be informed
  • Access your data
  • Rectify errors
  • Request erasure ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Lodge a complaint
  • Withdraw consent

Requests may be sent to: hello@appt-health.co.uk
Requests will be handled within one month unless complex; you may be charged for repeated or excessive requests.

For data processed on behalf of your healthcare provider, contact them directly.

Can I opt out of Appt services?

Contact your healthcare provider to:

  • Update your preferences
  • Remove contact methods
  • Stop notifications by replying "STOP"
  • Stop data sharing with Appt

How the NHS uses your information

Your healthcare data may also be used beyond individual care (e.g., research, planning) under legal bases. For more, visit:

We are compliant with the national data opt-out policy.

Accessibility

If you need this policy in another format, please contact hello@appt-health.co.uk.

Contact us

We're always happy to help. Please email hello@appt-health.co.uk with any questions or concerns.

We may update this policy from time to time, and any changes will be posted on this page.